Define
Objective, audience, channels and scope. Price and schedule confirmed in writing.
INVESTMENT / CAMPAIGN PRODUCTION
AI video pricing. Campaigns, scoped.
A complete campaign from €9,800 excluding VAT: a hero film, vertical adaptation and images for your channels. If you need just one video, we quote that film individually. Compare the scope and see what changes the price.
What the reference campaign includes
02 / SCOPEFrom €9,800excluding VAT · fixed quote after brief review
Reference scope for a digital campaign of approximately 20–30 seconds, one concept and one language. Your proposal confirms the shot count, specifications and usage.
| Deliverable | Reference scope |
|---|---|
| Concept & direction | Treatment and storyboard for approval before production. |
| 2 edits / 3 files | 16:9 hero film in a 4K ProRes master and 1080p MP4, plus a 9:16 vertical adaptation in MP4. |
| 8 base artworks | Two campaign images recomposed in 16:9, 9:16, 1:1 and 4:5. PNG delivery. |
| 6 applications | Post, story, vertical cover, LinkedIn and display compositions derived from the base artwork. PNG delivery. |
| Sound & finishing | Editing, compositing, colour, graphics, music, voice and mix in the agreed language. |
| 2 revision rounds | Consolidated feedback on the complete package within the approved concept. |
What changes the budget
03 / DECISIONSFilm complexity
Shot count, character continuity, product interaction and the type of action affect production work. Running time alone does not define the price.
Launch requirements
Additional languages, alternative cutdowns, new aspect ratios, rush schedules and extra applications are assessed against the brief. Concept changes after approval require a revised scope and schedule.
What is quoted separately
Media buying and management, advertising spend, TV/cinema adaptations and usage, additional languages and out-of-scope deliverables. Editable projects or internal production systems are not part of the master-file package.
For other production needs
04 / BESPOKEA standalone spot, a series or ongoing production needs its own scope. Tell us what you want to communicate, where it will run and when you need it. We return a concrete proposal before production begins.
See the production finish →From brief to delivery
DIRECTION / CONTROL / CONTINUITYApprove
Treatment and storyboard after booking. Production follows an approved direction.
Produce & deliver
Generation, editing and finishing. Consolidated revisions and masters for the agreed channels.
YOUR NEXT PRODUCTION
Request a quote for your production.
You do not need a script. Tell us what you want to communicate and where it will run. We will review feasibility, scope and timing, then email you with the next step.
Campaigns from €9,800 excluding VAT. Standalone films and other formats, quoted individually.
[email protected]Questions about pricing & scope
FAQHow much does an AI commercial cost?
A standalone commercial is quoted according to its concept, duration, shot count, characters, sound and usage. The €9,800 excluding VAT reference is for a complete campaign with a hero film, a vertical adaptation and images; it is not a flat rate for one video. We can quote just the film you need.
What does a campaign from €9,800 include?
The reference scope includes concept, treatment and storyboard; a 20–30 second hero film; a vertical adaptation; three video files and fourteen PNG images; sound and two consolidated revision rounds. One concept and one language, with digital formats and usage agreed in writing. VAT is excluded.
Can I request a quote without a script?
Yes. Tell us what product or service you want to communicate, to whom, where it will run and when you need it. References or an initial idea are enough to start. We first assess scope and feasibility; creative treatment and storyboard are developed after booking.
What can increase the production price?
More shots, complex action, new characters, additional languages, alternative edits, rush schedules or extra deliverables can change the quote. Media buying, advertising spend and TV or cinema adaptations and usage are quoted separately. Each proposal specifies what is included.
How are changes and the final quote approved?
Scope, deliverables, schedule and price are confirmed in writing before production. The reference campaign includes two consolidated revision rounds within the approved concept. A change of concept or additional pieces requires a revised scope and cost before we continue.