02 / CHAIN — 08 STAGES
How an AI production company works
AI Creative Lead is an AI production company that turns a brief into a broadcast-ready campaign in ten working days. Eight stages, no shoot, with the brand locked from start to finish.
The chain
08 STAGESBRIEF
The brand, the market, the air date. One call, no deck.
CONCEPT
Three routes, each with a moving reference. You see it, you do not imagine it.
STORYBOARD
Every shot framed and lit before a single second is rendered.
CASTING
Faces and voices generated to the brief. Locked, consistent, yours.
SHOOT
The render is the shoot. Weather, country and time of day are parameters.
SOUND
Score, foley, voice-over and mix. Broadcast loudness from the first pass.
MASTER
Grade, titles, legal, 4K master and every cutdown the plan needs.
DELIVER
TV, radio, social and ads, in every language, on the same day.
How we work an idea
FILM + STORYBOARDBefore a single frame is generated, an idea becomes documents. A character bible fixes who is on screen; a storyboard fixes every shot. This is a real case: the finished film, and the two documents it was built from.
The film. A brief asked for “Pixar-style characters, scenes and environments”. This is the result — planned entirely on paper before generation began.
Every project ships like this: the finished piece plus the bible or board as a PDF, so the client sees the decisions, not just the pictures.
Brand bibles
Before anything is rendered, we lock the brand. A character, product and space bible defines faces, voices, packaging, logos and locations as reusable references.
From that bible, every piece — the hero spot, the verticals, the :06 cutdowns — uses the exact same actor, the same product and the same world. Consistency stops depending on prompt luck.
Brand-safe production
Every campaign passes through review gates before it ships. Concept, storyboard, casting and master are approved in writing, and nothing moves to the next stage without that sign-off.
We check image and voice rights, broadcast safe area, M&E stems, legals and loudness. Selective regeneration lets you change a CTA or a language without re-producing the piece, with full traceability: every version and every decision is logged.
What an AI Creative Lead is
An AI Creative Lead directs a campaign end to end with generative tools: concept, art direction, casting, virtual shoot, sound and master. Not a prompt operator; a production lead who owns the outcome.
It is the role that combines 18 years of motion and TV production with generative AI, so a brand gets the quality of a shoot with the speed and scale of the render.