ZAYRAENTERA
One identity. One campaign. Every format.
A launch campaign for an artist the public had only ever seen at night — produced end to end with generative AI from a single creative direction.
The project
Zayra is a Latin artist created and developed with AI by AI Creative Lead — her own face, voice and songs. The brief: launch her new single Entera with a complete campaign — film, cutdowns, photography and every format the media plan needs.
Zayra, on air
Not a mock-up. She has a released album, an official music video and an audience.The challenge
One good image is easy. The same woman in the fortieth is the job.
Everything that existed of Zayra lived in the dark: wet streets, smoke, a single spotlight. The campaign had to take her into daylight — new locations, new wardrobe, five lighting conditions, stills and moving image — without losing a single trait of who she is.
- Same face from close-up to wide, front to profile to back.
- Same character from cold dawn to tungsten night.
- One production — not a pile of generations.
Creative direction
One day, five lights. The song says it — “with my lights and my scars” — so the campaign follows the light, from the cold blue before sunrise to the bulbs of the night. The leather jacket is the thread through every chapter.
Cold blue · the sea · stillness
Low sun · white stairs · motion
Hard light · graphic shadow
Backlight · wind · release
Tungsten · dance · whole
Where she came from
Where we took her
One identity. Multiple shots.
Different lenses, distances, places, wardrobe and light. The same person.
ONE IDENTITY.MULTIPLE SHOTS.ONE CAMPAIGN.
From storyboard to final
Every shot was drawn first. The final frame inherits the board — where she stands, how big she is, where the light falls. Drag to compare.
Change the variable. Keep the campaign.
A change request should change one thing. One variable moves; identity, pose and framing stay.
The film
Cut to the chorus of “Entera”. Thirty seconds, from dawn to night — plus vertical cutdowns composed for the phone.
Also delivered: Spotify Canvas loop (9:16) and a silent web loop.
One campaign. Every format.
The vertical is not a crop of the horizontal. Each format is composed for its screen, from the same direction.
ENTERA — one day, five lights
Key art 16:9 + 9:16
Portraits · details · wides
Feed · Stories · Square
Film :30 · :15 · :06
Web · YouTube · Instagram · TikTok · Spotify
Wardrobe · background · light · CTA
The campaign
The production
Counted from the production log. No estimates.
What this proves
A creative direction became a complete campaign — identity, continuity and adaptation held from the first frame to the last file.
A face that holds
Your ambassador, product or character stays recognisable in every shot, light and format.
Changes, not reshoots
New CTA, new background, new market: we change what changed and keep the rest.
One direction, a family of files
Film, cutdowns, stills and every placement, produced as one system.
Zayra is a virtual artist created with AI. Every image, film and format in this case was produced with generative AI by AI Creative Lead.
Send us the brief.
Brand, market and channel. We come back with a treatment and a production plan.
Send us the brief